You Can't Master Internet Marketing Until You Become Good at Communicating

Online marketing can be overwhelming, especially when you are new and merely starting to learn about the field. You've maybe already read several articles and forum posts that are full of information on how to be the next &quot;big thing&quot;. The items on these lists likely all seem conflicting. One will state that you should be patient if you desire to be the next big thing. Another will tell you that you must be super smart about business if you desire to be the next big thing. Still, another will say that being creative is what will make you successful. And, of course, there are going to be dozens of sales pages claiming they have the software program or training to teach you how to be the next big thing.

The truth is that all of these things are essential to your success (well, perhaps not all of those software systems, but the other stuff). Business smarts, creativity and patience are all very crucial to your success in IM. Of course, if you are not able to clearly communicate with buyers and clients, none of the rest of it will really matter.

Good communication means more than simply coming up with a great sales page. All you need for that is the money to employ a talented copywriter. A gorgeous web site and extensive FAQ are not what you need for good communication. A skilled web site designer and writer can take care of those things. Good communication involves being good with interpersonal communication and in direct copy as well. So, how do you do that?

1. Reply to every single e-mail you get in 24 hours or less. This is no jest. Your response doesn't have to be lengthy. All you have to do is compose a brief message that says something like &quot;I read your e-mail and will be sending you a full response soon.&quot; Try to include a portion of the email that references something the sender has written. This is what will tell the person that you actually go through every email you got and are not an autoresponder.

2. Answer calls. Don't be a call screener. Try answering the telephone by the third ring. This is true even if you REALLY don't wish to talk to the person on the other end of the line. There's great news about this rule. You don't have to be attached to the phone 24/7. Rather, set clear business hours during which you will be available to answer calls. These hours should be displayed conspicuously on your web site and stated in your voice mail message also. And, lastly, always return your calls.

3. Check in with people to make certain that your messages and emails have truly been delivered. This shows the individual that you value him or her. It will endear you further if you say something like, &quot;Is there anything that I can be more clear about?&quot; so that, if they have questions, you can answer them.

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